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At Shopper Intelligence, we are focused on understanding shoppers and leveraging those learnings to drive category growth for our clients. Since 2020, we have surveyed ~650,000 US shoppers across ~50 different retailers & ~120 different categories. In 2024, we surveyed over 160,000 shoppers; 50,000 online shoppers and 110,000 brick and mortar shoppers. Our ongoing quarterly fieldwork allows us to track retailers and categories across 150 different metrics on the shopper. Overall, our research/insights are used in two ways:  1) Build better retailer and category strategies. By understanding a retailer’s shoppers, you can prioritize which areas to focus on to drive growth.  Helps fuel channel and retailer 4P strategy. 2) Create Alignment between retailers & brands.  Shopper Intelligence is an objective database that offers a unique perspective into how categories perform across the store/online and competition.