Stop analyzing and start deciding. In a world flooded with data, the most successful category managers don't just run another report, they out-think, out-maneuver, and out-decide the competition. This high-energy, interactive workshop teaches you to think like a founder and act with the agility of a startup, even inside a large organization. You will learn to trust your expert intuition, turn your biggest constraints into your most creative solutions, and build unstoppable momentum through a series of small, smart bets that don't require executive sign-off. Leave with a repeatable framework for making bold decisions, a new playbook for practical innovation, and the confidence to act when the data can’t tell you what to do next.