Winning at category management starts with a bold, credible vision for growth—one that earns retailer attention and opens the door to a stronger strategic partnership. In this interactive workshop, Zebra Pen and Edgewood Consulting reveal how they built a powerful category vision, used it to elevate retailer conversations, and strengthened Zebra Pen’s position in the category. You’ll leave with practical tools, proven approaches, and actionable tips to create a compelling category growth story of your own.